Privacy policy

Effective Date: August 2026

At Echoella (“we”, “us”, or “our”), we highly value the privacy and data security of all visitors, customers and business partners. This Privacy Policy explains how we collect, use, store, protect and disclose your personal information when you visit our official website, submit inquiries, place orders or cooperate with us. This policy complies with the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) and other applicable global privacy laws.

By accessing and using our website, you fully agree to the terms outlined in this Privacy Policy. If you do not agree, please do not continue to use our site.

1. Information We Collect

We only collect necessary personal information to provide better products and services for you. The information we collect falls into two categories:

1.1 Information you actively submit

When you contact us, send inquiry forms, request quotes, apply for samples or complete cooperation registration, we may collect yourname, company name, email address, phone number, shipping address, business demand information and other related content you voluntarily provide.

1.2 Automatically collected information

During your visit to our website, our system will automatically collect non-sensitive browsing data, including IP address, browser type, device information, access time, page viewing records, website operation behavior and other anonymous data, helping us optimize website experience and service quality.

2. How We Use Your Information

We strictly use your personal data only for the following legitimate purposes and will never abuse your information:

Respond to your product consultation, sample requests, wholesale quotation and business cooperation demands;
Process order communication, production arrangement, logistics follow-up and after-sales service;
Optimize website functions, content display and user browsing experience;
Send necessary business updates, product new arrivals and service notifications (you can unsubscribe at any time);
Comply with legal obligations, industry regulations and internal business management standards.

3. Information Sharing & Disclosure

Echoella will never sell, rent or trade your personal information to any third-party commercial institutions for profit.

We only share your data in the following trusted scenarios:

Authorized service providers who assist our business operations, including website hosting, data analysis, email delivery and logistics services. All third-party partners have signed strict confidentiality agreements and are prohibited from using your data for other purposes;
Required by laws, regulations or official legal procedures, to respond to government supervision and judicial inquiries;
In case of enterprise merger, acquisition or asset transfer, user data may be transferred as part of business assets, with continuous privacy protection obligations.

4. Cookies & Tracking Technologies

Our website uses standard Cookies and similar tracking technologies to stabilize website operation, record browsing preferences and analyze visitor traffic data. These technologies help us remember your access settings, improve page loading speed and optimize product display content.

You can manage or disable Cookie functions through your browser settings at any time. Please note that disabling partial Cookies may cause individual website functions to be unavailable or abnormal.

5. Data Storage & Security

We adopt industry-standard technical and management measures to protect your personal information from unauthorized access, disclosure, tampering and loss. Your data will be stored on secure servers with encrypted protection.

We only retain your personal data for the period necessary to fulfill service purposes or comply with legal retention requirements. When the data is no longer needed, we will completely delete or anonymize it permanently.

6. Your Legal Rights

In accordance with global privacy regulations including GDPR and CCPA, you have the following rights to your personal data:

Access Right: Request to obtain the personal data we have stored about you;
Correction Right: Require us to correct inaccurate or incomplete personal information;
Erasure Right: Request us to delete your personal data under legal conditions;
Restriction Right: Restrict our data processing behavior;
Data Portability Right: Obtain your personal data in a readable and transferable format;
Withdrawal of Consent: Withdraw your data authorization consent at any time, without affecting previous legal processing;
Complaint Right: File a complaint with the local data supervision authority.

7. Protection of Minors

Our website and business services are oriented to adult commercial customers and individual consumers. We do not intentionally collect personal information from minors under 18 years old. If you find that we have mistakenly collected minor information, please contact us immediately, and we will delete the relevant data as soon as possible.

8. Third-Party Links

Our website may contain links to third-party platforms, social media or partner websites. Echoella has no control over the privacy policies and content of third-party websites. Your browsing and use of third-party links shall be subject to their own privacy rules, and we shall not bear any joint liability.

9. Policy Updates

We reserve the right to update this Privacy Policy irregularly according to business adjustments and legal requirement changes. The updated policy will be published on this page with the latest effective date. Continued use of our website after updates means your acceptance of the revised policy terms.

10. Contact Us

If you have any questions, requests or disputes about this Privacy Policy and your personal data protection, please contact us via our official email:

Email: support@echoella.com